Trade Press Release

Live wild, run free and still smell gorgeous with amazing new Byoshower

Just launched, Byoshower is an incredible new Anti-Microbial Travel Body Wash in the form of a rub-on foam that removes odours and germs and forms an invisible barrier on the skin that stops them returning for more than eight hours – no water required and no harsh chemicals or alcohol involved.

Set to be the adventure travel and extreme sport accessory of the season, Byoshower’s magic ingredient is a much-feted substance called Byotrol™.  This patented non-chemical bug buster kills 99.99% of bacteria, viruses, fungi, moulds and algae within 30 seconds of application, including those that cause body odour, MRSA and swine flu. It then keeps on working for at least eight hours on skin and up to seven days on hard surfaces.

Jointly developed by sports product specialists, Equestrian Ventures Limited and Byotrol plc, So gentle you could use it on a newborn baby, you simply pump the Byoshower foam directly onto the skin or on to your hand, massage it in to the offending areas and towel dry, leaving skin clean, soft and subtly sweet smelling (thanks to its low-key fragrance and essential oils).

This makes Byoshower perfect for those who indulge in camping, festivals, backpacking, hiking, trail running, surfing, cycling and mountain biking, whilst preferring to remain fragrant (and germ-free) enough to spend quality time in a tent with others!

Suitable for use anywhere (on the body and in the world), Byoshower is non sticky, non flammable, quick dry and environmentally sound.  It is available to buy online (via www.byoshower.co.uk) and comes in an airline friendly 50ml foamer, a 200ml foamer and a 500ml refill to encourage reuse of the smaller bottles.

For sales enquiries log on to www.byoshower.co.uk

Notes to editors:

Byoshower Key Claims Summary

Anti-Microbial Advantage

• 1. • Long-lasting anti-microbial protection - 8 Hours Plus
  2. • Long-lasting odour protection
  3. • Bytrol™ helps prevent the spread of superbugs

Gentleness advantage for Byoshower Anti-Microbial Body Wash

• 1. • Moisturises and protects skin
  2. • Alcohol, Triclosan and Parabens free - So safe & kind to skin

Additional product advantages include

• 1. • Ideal for use on-the-go
  2. • Non sticky
  3. • Non flammable
  4. • Quick drying
  5. • Environmentally sound

Additional notes:

1. 1. 1. Byoshower logo attached.  Additional photographs will be available
   2. 2. Byotrol™ is a registered trademark
   3. 3. The Byotrol™ logo is used with permission of Byotrol Plc.
   4. 4. This press release is also available on our website and that of Byotrol Plc.
   5. 5. Equestrian Ventures Limited was formed in 2007 by Karl & Kathryn Connor and is a retailer of Sports, Fitness and Outdoor products.
   6. 6. Byotrol Plc. Is listed on the London Stock Exchange on the Alternative Investment Market (AIM).  Byotrol™ is a UK based company located in Manchester in the north of England. Formed in 2005 the company’s purpose is to use the Byotrol™ technology to create easier, cleaner and safer lives for everyone. Their ambition is for Byotrol™ to become the world leaders in the provision of powerful, safe, residual action, anti microbial technology. In doing so they hope to become the Intel™ of the hygiene world. www.byotrol.com